Digital Design for Debenhams. Worked with CRM and Social teams to create email designs and social media posts for fashion, beauty & homeware departments.

Email design for Sweaty Betty. Worked with the CRM and design team to create engaging email content to increase click through rates and drive sales.

Art Direction, Photography and design for promotion of a collaboration between New Balance and Crooked Tongues. 

The teaser campaign depicting parts of the shoes before assembly was also printed as posters to accompany the shoes. 

Digital design for Coast. Homepage updates, email marketing and social media posts.

Created a responsive template with interchangeable modules for a flexible layout. This allowed the homepage to be customised in order to showcase key categories and promotions, keeping the page looking fresh for returning customers.

Used analytic data to inform design decisions; reducing the page length and introducing a carousel for the New Arrivals category. Removed visual clutter giving a modern and clean design which let the images and product speak for themselves.

Worked with the Production and Development teams using Invision for design handover and build.

Editorial content for the Evans website, including landing pages and Inspiration features.

Homepage design for the Wallis website. Regular updates to promote new campaigns and promotions whilst driving engagement and conversion.

Email marketing design for Arcadia brand, Evans.

Email Design for brands across the Boohoo group including Burton, Wallis & Dorothy Perkins. Worked with the the CRM, Trade and Editorial teams to create engaging content in order to increase click through rates and drive sales.

Worked on transitioning the website from the old legacy platform to a new responsive site.

Participated in workshop sessions to identify pain points in the user experience and develop design solutions to resolve them.

Worked with the UX/UI and Development teams to refine the Evans site, creating a component library and wireframes for the site using Sketch for a more cohesive visual identity.

Art direction and photography for the Crooked Tongues X Le Coq Sportif ‘Flash’. For use across the Crooked Tongues site, digital channels and in print for the launch event at the Le Coq Sportif store in Covent Garden.

View event coverage by Sneaker Freaker here.

Flyer and poster design to promote a new independent music event.

Crooked Tongues partnered with Reebok to produce a limited edition release celebrating London street culture.

As part of the Crooked Tongues team I helped in the design of the shoe, creating the custom insole label logo. I also photographed the final product for promotion across digital channels and for printed display at the launch event party in London.

Design for Crooked Tongues ‘Today I’m wearing’ feature using Olapic (commerce and marketing platform that uses consumer generated content).

Promotion design for an adidas event in association with Crooked Tongues, celebrating the culture surrounding running shoes. The design was used across digital channels as well as outside the event space.

A selection of photography for Crooked Tongues. Art Direction, photography and retouching of shots used across digital channels and print.

Photography and design for print advertisements featured in Vice magazine for Crooked Tongues. 

Art Direction and photography for the Crooked Tongues website and digital channels.

Creative content for the Crooked Tongues website. Photography and digital design for homepages, daily news content and all other site pages.

Email marketing for Crooked Tongues. Product photography, design and coding of regular email updates. Sent to the customer database using Mailing Manager and Mailchimp. 

Test project for the Dune brand ‘Head Over Heels’. The brief was to design an email to promote the new season collection and how the content of the email would be communicated as an Instagram story.

Personal project to create an editorial feature page showcasing the Nike Tech Pack Collection.